About Sofierth
International Quality, Thoughtfully Chosen
Sofierth is a household essentials brand built around a simple belief: products used every day should offer dependable quality, thoughtful design and responsible material choices.
Operating across India and the UAE, Sofierth brings carefully selected household paper products to customers who value quality, comfort and practicality.
Our tagline, Nature’s Soft Embrace, reflects our commitment to creating everyday essentials that feel better, perform reliably and make more thoughtful use of natural materials.
Meet the Founders
Abhishek Chaudhary
Founder and Managing Director
Before starting Sofierth, Abhishek spent approximately 17 years working in banking technology with global financial institutions, including OCBC, JPMorgan, Deutsche Bank and Northern Trust.
His professional experience in India and Singapore, together with exposure to products across international markets, shaped his appreciation for quality, consistency and customer experience.
After returning to India, Abhishek moved from banking technology into consumer products with a clear objective: to make thoughtfully sourced, international-quality household essentials more accessible to customers in India and the UAE.
Suman Chaurasiya
Co-Founder and Director
Suman is a Co-Founder and Director of Sofierth’s Indian operating company, Sushaaryaam Global Ventures India Private Limited.
She contributes to the company’s direction and development, with a focus on building a dependable brand that understands the practical requirements of families and everyday households.
Together, Abhishek and Suman are building Sofierth as a quality-led business founded on trust, responsible choices and long-term customer relationships.
The Sofierth Journey
Sofierth originated in the UAE with a clear purpose: to offer thoughtfully sourced household essentials that combine international quality, practical design and responsible material choices.
The idea was shaped by Abhishek’s professional experience in India and Singapore, together with his exposure to products across international markets. He observed that well-designed everyday products could provide noticeably better quality, consistency and customer experience.
This led to a simple question:
Why should international-quality everyday essentials remain inaccessible to ordinary households?
That question became the foundation of Sofierth.
The brand began its journey in the UAE with bamboo-based toilet tissue and facial tissue products. Building Sofierth in the UAE helped the founders develop first-hand experience in international sourcing, quality assessment, packaging, marketplace operations and customer expectations.
Following its UAE launch, Sofierth expanded into India with its XL Bamboo Kitchen Paper Towels, created for Indian households seeking a larger, stronger and more thoughtfully made option for everyday kitchen use.
Today, Sofierth operates across the UAE and India, while continuing to evaluate new household products based on their usefulness, material quality, manufacturing standards and ability to solve everyday problems.
Our journey is still at an early stage, but our purpose remains clear: to build a trusted UAE-originated household essentials brand serving customers across international markets.
Our Products
XL Bamboo Kitchen Paper Towels
Available in India
Designed for everyday kitchen cleaning, wiping and food preparation, Sofierth XL Bamboo Kitchen Paper Towels combine generous sheet dimensions with strength, absorbency and convenience.
Product snapshot:
Made from 100% Virgin bamboo pulp
XL sheets measuring approximately 27.5 × 21 cm
2-ply construction
75 sheets per roll
2 individually wrapped rolls per pack for better hygiene and storage
150 sheets in every pack
SGS tested Food Safe
Eco-Friendly
Bamboo Toilet Tissue
Available in the UAE
Sofierth 100% Bamboo Toilet Tissue is designed to provide softness, strength and dependable everyday performance.
Product snapshot:
100% Bamboo pulp
3-ply construction
180 sheets per roll
18 rolls per pack
Individually wrapped rolls for better hygiene and storage
BPA Free, PFAS Free & Formaldehyde Free
Bamboo Facial Tissues
Available in the UAE
Created for everyday facial and household use, Sofierth Bamboo Facial Tissues offer a soft and practical tissue option in convenient family packaging.
Product snapshot:
Bamboo-based tissue
2-ply construction
140 sheets per box
5 boxes per pack
BPA Free, PFAS Free & Formaldehyde Free
Suitable for homes, offices and everyday use
What Sofierth Stands For
Our Vision
Our vision is to develop Sofierth into a trusted international household essentials brand with its origins in the UAE and a growing presence in India and other markets.
As we expand, we will continue introducing products that combine quality, usefulness, responsible sourcing and thoughtful design.